Melrose-Orange Target Area (MOTA)

What is the Melrose-Orange Target Area (MOTA)?

In 2014, the City began allocating HUD funds in the Melrose-Orange Target Area. The MOTA encompasses portions of the Loudon-Melrose and Melrose Rugby neighborhoods. The boundaries extend from 10th Street NW to 24th Street NW, from and Hanover Avenue NW to Loudon Avenue NW.  The intent of targeting an area for the multi-year commitment of HUD funds is to encourage private investment and improve neighborhood sustainability. The City receives approximately $2 million in CDBG and HOME funds from HUD each year. At least 51% of these funds have been allocated to projects in MOTA annually since 2014. The City plans to selected Belmont-Fallon for the 2021 program year.

Want to get involved?

Attend a Monthly Community Meeting

The City will hold monthly community meetings to receive stakeholder feedback about the Melrose streetscape project beginning August 9th, 2021. Meetings will be held at the Melrose Library on the second Monday of each month at 6:00 p.m.

HUD Funding Background

Each year, the City of Roanoke receives approximately $2.0 million in Community Development Block Grant (CDBG) and Home Investment Partnerships (HOME) entitlement funds. This funding from the U.S. Department of Housing and Urban Development (HUD) is used to help community members with low to moderate income levels, create attractive and safe neighborhoods, and address other urgent needs. HUD funds can also be used to create and preserve affordable housing options.

Under City Council’s direction, the City devotes at least 51% of these funds into a targeted neighborhood(s) or blocks that qualify as having a majority of its residents as low to moderate income. Generally, the City spends between 4 and 6 years in each target area.  Previous target areas assisted include West End, Hurt Park, Gainsboro, and Southeast.

Community Outreach

  • Digital Ad Campaigns: In Spring 2018, the City began a digital ad campaign to help boost attendance to the monthly MOTA stakeholder meetings. Each month, the City provides information about upcoming agenda items and how community members can participate in the discussion.
  • Door-to-door Campaign: In early July 2018, Police Officers and Solid Waste Division staff distributed 2,300 door hangers to MOTA community members. The door hanger promoted the Clean Sweep initiative and also invited residents to attend the monthly community meetings.
  • Poster Campaign: Posters promoting the MOTA meetings were distributed to stakeholders, businesses, and community members throughout downtown and the Melrose-Orange area.
  • Melrose Clean Sweep Event: On Saturday, July 14, 2018, the city hosted its first Clean Sweep neighborhood cleanup event. Thirty-five volunteers and 58 staff members from different departments worked together on a Saturday to clean up the MOTA area. Thirty-eight tons of trash were collected.

If you’d like more information, please contact:

Keith Holland
Community Resources Administrator

What results have we seen in MOTA so far?

Since 2014, the following projects have either been accomplished or are underway by multiple groups:

Be engaged in your community

If you’d like, we will send you an email when new projects and opportunities to get involved in your community come up.

While you’re here…

We are currently seeking community feedback for the following projects. Please take a minute and share your ideas!

Traffic Safety Campaigns

Together we can keep each other safe Every year, too many pedestrians are involved in crashes or close calls with cars. Walking and biking in Roanoke should be safe, not scary. Drivers slowing down [...]

Belmont-Fallon Target Area

What is the Belmont-Fallon Target Area? For nearly 20 years, Roanoke has concentrated its community development funding into a single neighborhood to increase its impact. In 2019, the City selected the Belmont and [...]

Welcoming Roanoke

What is Welcoming Roanoke? Roanoke was among 13 communities selected by New American Economy (NAE) and Welcoming America to receive awards through the Gateways for Growth Challenge. As part of this award, Roanoke [...]

Go to Top